Jeremy Paterson - MD, IF Media Consultancy

Formative Years



Born in Somerset, raised in Loughborough but made in Manchester, Jeremy Paterson chose a path into the creative industries under the tutelage of Factory Records and Hacienda founder Anthony Wilson. 

Moving to London he worked for pioneering digital music service TrusttheDJ before joining the trail-blazing street culture specialist Diabolical Liberties where he successfully oversaw the restructuring of the business and its diversification into brand activation through the launch of new sister agency Jack 

Creating and Managing Agencies


Inspired by the opportunities that agencies offered Jeremy joined FRUKT, where as MD, he was a core part of the senior team that developed a strategy focussed full service  agency business servicing the music and entertainment requirements of clients as diverse as Coke, Nokia, Magners, 02 before preparing the business for its sale to Octagon (IPG). 

Jeremy further nurtured his leadership and business management skills at Vision Nine where the processes and proposition he defined to service Sure, Coke, Burn and Relentless remain in use to this day.

The Road to If Media


In 2013 Jeremy founded IF Media with an insight that SME agencies had a pressing need for confident business management expertise at the highest level, allowing them to compete for clients on confidence and surety as well as flair and innovation. 

His insight has proved accurate as multiple clients have benefited from IF Media's services and expertise.

When not working Jeremy travels with his family, renovates listed properties and music still pulses at the centre of his life.